It hasn't all been done before by many of us ... so we still need to learn how. If you've done it before, and to the level of some of these guys, then perhaps a different genre of photography awaits you?
I don't mind taking a shot that's similar to ones I've seen before because I try to emulate those results, and/or surpass them if I possibly can.
Also, it's easy for us photographers to 'see' it all done before when using the net every day ... but for those friends and families around us, our work is unique to them quite often. There's a nice achievement in that I think.
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