I have seen many pictures done with Photomatix but my attempt to install failed just could not get Photomatix Pro to run. However the UK magazine "Digital Photo" has given away copies of Photomatix Essentials oddly after installing my copy of Pro started to work so I do realise they are different.
The Essentials has far more thumb nails than the Pro but less options to manually alter the image. The thumbnails do offer different sliders to adjust and my criticism is colour temperature is only available with some of the thumbnails.
However some thumbnails offer a very natural looking result and it will work with a single RAW image (will also work with Jpeg) so could be used as a simple RAW conversion tool I was very impressed.
Previous the same magazine also gave away DxO Optics Pro 7 again this seems a very good automated system to convert RAW files into Jpegs although personally I want more control and would use either RawTherapee or Photoshop CS5 Camera Raw 6.5 but of late I have heard how owners of new cameras are having problems in opening their RAW files and although both my Pentax and Nikon will allow one to convert in camera again it seems not all cameras allow this.
Programs like CS5 and Gimp do offer some selective tools to manipulate the image and there are some pictures where this is required. But to be able to with minimum effort to simply make selections has some clear advantages. Before trying Photomatix Essentials I would have never considered using it to produce a non HDR and non tone mapped image I would have never considered using it as a simple RAW converter.
DxO Optics Pro 7 yes that is what it's designed for but not Photomatix Essentials however I would class it now as a very good tool and so simple to use. Photomatix Pro is very different there are many adjustments and for the beginner it would be rather daunting but Photomatix Essentials is so easy to use.
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