Downloaded the trial version for the next 15 days to see how it compares to photomatrix.
Lots of bells and whistles, sliders etc.and works really well with LR3 but it is quite expensive. However that being said I am a huge fan of the Nik products and they are a major player in my PP work.
Here's a sample of a shot...5 shot HDR ad 1/3 stop exposures. It picked up the cloud reflection and brick detail really nicely!
I will post the Photomatrix comparison shortly.
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